California Attorney Releases Recommendations for Best Privacy Practices

The California Attorney General recently released a guide with recommendations on how websites and mobile services can convey information about privacy practices to users. During the guide’s development, BlurryEdge Strategies participated in discussions with the attorney general’s staff, privacy advocates, and service providers. The guide is based on California’s one-of-a-kind privacy policy law, the California Online Privacy Protection Act, which was amended in 2013 to require transparency about Do Not Track signals. The guide is intended to help businesses craft policies that meet and exceed current legal requirements.
Inside, the guide contains a general checklist of what websites and mobile applications should explain to users about information practices. The recommendations range from the structural to the substantive and include suggestions of how to describe what a service collects, uses, and shares. The guide also provides a useful checklist for websites seeking to understand and implement California’s Do Not Track law. The guide places special emphasis on the need for services to avoid legalese in favor of easy to read, straightforward language.
This set of best practices is the latest in a series of moves by the California Attorney General that seek to educate web and mobile-based services on the state’s privacy laws and the importance of privacy by design. These efforts recognize that clear and approachable information about privacy practices is essential to ensuring users are informed of how services work. As California continues to lead the nation on matters of privacy, BlurryEdge will take advantage of further opportunities that make these protections workable, and effective, for both services and users. 

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